Thorsten Firlus-Emmrich

WirtschaftsWoche, blog.wiwo.de/schweinehund

COUNTRY

Germany

ABOUT

It had a red dial, possibly was water resistant and I got it because I knew how to brush my teeth properly. At the age of 11 I ranked 3rd at a competition at the AOK and could choose a present for 50 Marks. I chose a Kienzle and it must have been mechanic. Pre-Digital-Era. Blessed times.

From that time on watches were something I liked. I found out that the Certina from my father was a beauty inside - despite being 2 minutes fast every single day.

I bought myself a plain Nomos - like my best friend. And another very good friend. And another good friend. We are happy victims of marketing.

For the past eighteen years I covered watches for "Die WirtschaftsWoche", wondered who needs diving watches that can go as deep as 1000 metres, enjoyed the more obviously useless innovations - and in general have a lot of sympathy for an industry that successfully produces products that no one needs.

These days I do write a lot about sportswatches (and I mean Garmin, Polar, Suunto and so forth). Coincidence, but one I like.

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Thorsten Firlus-Emmrich

WirtschaftsWoche, blog.wiwo.de/schweinehund

COUNTRY

Germany

ABOUT

It had a red dial, possibly was water resistant and I got it because I knew how to brush my teeth properly. At the age of 11 I ranked 3rd at a competition at the AOK and could choose a present for 50 Marks. I chose a Kienzle and it must have been mechanic. Pre-Digital-Era. Blessed times.

From that time on watches were something I liked. I found out that the Certina from my father was a beauty inside - despite being 2 minutes fast every single day.

I bought myself a plain Nomos - like my best friend. And another very good friend. And another good friend. We are happy victims of marketing.

For the past eighteen years I covered watches for "Die WirtschaftsWoche", wondered who needs diving watches that can go as deep as 1000 metres, enjoyed the more obviously useless innovations - and in general have a lot of sympathy for an industry that successfully produces products that no one needs.

These days I do write a lot about sportswatches (and I mean Garmin, Polar, Suunto and so forth). Coincidence, but one I like.