Elke Reinhold

Watch and Lifestyle Journalist & Blogger

COUNTRY

Germany

ABOUT

My very first watch was a small golden manual-winding watch that has belonged to my great-grandmother who was a French foundling. I still own this little watch, and it still works, meanwhile for more than 100 years.

My second one was the Swatch GB 101, out of the first Swatch series in 1983: Simply black with three golden hands and no indices. I still own that one, too. My teenage Swatch collection became quite big, and with the Pop Swatch I discovered my preference for big watches, as big as possible (for my wrist): In 1998, I got my Panerai Luminor GMT, which is, since then, my everyday watch.

I started my journalistic career in local politics, but when I moved to Paris I fell in love with fashion and design and became a lifestyle journalist. And the more I got into it, the more I got fascinated by heritage and craftsmanship. I could stay weeks in an Haute Couture atelier, never getting tired of watching so many hands working on a 500-hour-dress, or in the ateliers of Cartier, admiring the setting of gems for a high jewellery necklace.

No wonder it was like a revelation for me when I stepped for the first time into a watchmaking manufacture, which was at A. Lange & Söhne in Glashütte, more than ten years ago. To look over the shoulder of an experienced master watchmaker, assembling a complicated watch, started my fervent passion for mechanical watches. Since then, I try to learn as much as possible about fine watchmaking and artistic skills like enamelling, guillochage, miniature painting and all the other incredible and exceptional crafts belonging to watchmaking history, passed from generation to generation.

Today I know how a watch works, but it will always stay a wonder for me.

After a decade as Paris correspondant for german newspapers and magazines and many years as lifestyle director at Stern magazine and Süddeutsche Zeitung magazine I decided to concentrate my work on watches and sustainable luxury.

avatar

Elke Reinhold

Watch and Lifestyle Journalist & Blogger

COUNTRY

Germany

ABOUT

My very first watch was a small golden manual-winding watch that has belonged to my great-grandmother who was a French foundling. I still own this little watch, and it still works, meanwhile for more than 100 years.

My second one was the Swatch GB 101, out of the first Swatch series in 1983: Simply black with three golden hands and no indices. I still own that one, too. My teenage Swatch collection became quite big, and with the Pop Swatch I discovered my preference for big watches, as big as possible (for my wrist): In 1998, I got my Panerai Luminor GMT, which is, since then, my everyday watch.

I started my journalistic career in local politics, but when I moved to Paris I fell in love with fashion and design and became a lifestyle journalist. And the more I got into it, the more I got fascinated by heritage and craftsmanship. I could stay weeks in an Haute Couture atelier, never getting tired of watching so many hands working on a 500-hour-dress, or in the ateliers of Cartier, admiring the setting of gems for a high jewellery necklace.

No wonder it was like a revelation for me when I stepped for the first time into a watchmaking manufacture, which was at A. Lange & Söhne in Glashütte, more than ten years ago. To look over the shoulder of an experienced master watchmaker, assembling a complicated watch, started my fervent passion for mechanical watches. Since then, I try to learn as much as possible about fine watchmaking and artistic skills like enamelling, guillochage, miniature painting and all the other incredible and exceptional crafts belonging to watchmaking history, passed from generation to generation.

Today I know how a watch works, but it will always stay a wonder for me.

After a decade as Paris correspondant for german newspapers and magazines and many years as lifestyle director at Stern magazine and Süddeutsche Zeitung magazine I decided to concentrate my work on watches and sustainable luxury.