Bojan Levic

Ure & Nakit, Zapestne ure - katalog, Playboy Slovenia, VAL Navtika, Slowatch Magazin

COUNTRY

Slovenia

ABOUT

It all began at the age of seven when I received my first watch – in spite of the quartz era it was a hand-wound mechanical watch with a water resistant case, blue dial and – finally – luminescent hands. I loved the watch, especially its shiny hands. Every day I soaked the watch in a wash basin, it was water-proof after all, and every night I held it next to an electric bulb – the longer the better, because then the hands would shine brighter and longer. Until one day an idea came to my mind that it would be best to put the watch onto a glowing bulb and leave it there for some ten minutes to »charge« the hands so I would be able to admire them in the dark. Almost everything went according to plan – but when I lifted the watch from the bulb, the melted Plexiglas stretched like bubble gum. Ever since then I have been fascinated by watches, their mechanisms and – I don’t know why – their luminescent hands.
Watches, this wonderful fusion of technology and art, have become some decades later – after my studies of food technology – part of my editorial work and journalistic articles, I haven’t given up on them even as I worked full-time as editor of Men’s Health, and now I have completely devoted my professional life to them. Why watches?
Maybe because we think that with their aid we can master the illusive dimension called time (this is probably the reason I prefer chronographs and power reserve indicators, namely the hands can be freely wound and moved without disturbing the correct time indication).
Maybe because the finest watches deserve to be admired, whether they are old or new, whether they are from today, yesterday or from a century ago.
Maybe because watches help us step off the crazy roller coaster of consumerism where what is new today is already old tomorrow.
The times change, the watches remain.

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Bojan Levic

Ure & Nakit, Zapestne ure - katalog, Playboy Slovenia, VAL Navtika, Slowatch Magazin

COUNTRY

Slovenia

ABOUT

It all began at the age of seven when I received my first watch – in spite of the quartz era it was a hand-wound mechanical watch with a water resistant case, blue dial and – finally – luminescent hands. I loved the watch, especially its shiny hands. Every day I soaked the watch in a wash basin, it was water-proof after all, and every night I held it next to an electric bulb – the longer the better, because then the hands would shine brighter and longer. Until one day an idea came to my mind that it would be best to put the watch onto a glowing bulb and leave it there for some ten minutes to »charge« the hands so I would be able to admire them in the dark. Almost everything went according to plan – but when I lifted the watch from the bulb, the melted Plexiglas stretched like bubble gum. Ever since then I have been fascinated by watches, their mechanisms and – I don’t know why – their luminescent hands.
Watches, this wonderful fusion of technology and art, have become some decades later – after my studies of food technology – part of my editorial work and journalistic articles, I haven’t given up on them even as I worked full-time as editor of Men’s Health, and now I have completely devoted my professional life to them. Why watches?
Maybe because we think that with their aid we can master the illusive dimension called time (this is probably the reason I prefer chronographs and power reserve indicators, namely the hands can be freely wound and moved without disturbing the correct time indication).
Maybe because the finest watches deserve to be admired, whether they are old or new, whether they are from today, yesterday or from a century ago.
Maybe because watches help us step off the crazy roller coaster of consumerism where what is new today is already old tomorrow.
The times change, the watches remain.